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Patient Copilot Help Center

URL Parameters in Websites and Funnels

Patient Copilot Websites and Funnel pages allow you to use {{keywords}} in the page which get replaced with custom content when the page is loaded. That way each individual viewer can see unique content relevant to them personally, like their name. * * * ## What Are URL Parameters? The URL is the address of a webpage like https://google.com or https://help.patientcopilot.ai Parameters are key=value pairs added to the end of the URL like https://google.com**?key=value&key2=value2** The address is used to find the webpage and the parameters can then be passed into the webpage for it to do something with. Let’s explain URL parameters, UTM parameters, and merge fields. URL parameters can be anything like lorem=ipsum. They are often used to navigate to a part of the page or display custom content. UTM parameters are a type of URL parameter that use industry-standard marketing keywords like utm_source=google or utm_medium=email. These provide valuable tracking information and are used to optimize SEO and marketing campaigns. They are not displayed on the page. Merge fields are used throughout Patient Copilot to pull in dynamic data. The format inserted into an email or a website, for example, is {{contact.email}}. These are static tags that Patient Copilot searches for and replaces with the most current value of that tag. So the final version of the email, website, etc has the dynamic content instead of the static tag. Merge fields and URL parameters are used the same way. In your website or funnel you use the format {{keyword}} and Patient Copilot finds the best match. If it matches a merge field, Patient Copilot will pull data from the database. If it matches a URL parameter, then the string in the URL will be pulled in. * * * ## Merge Fields in Pages Many templates already include merge fields like the below example: - {{location.full_address}} will be replaced by the subaccount’s business full address from the database (1234 Place St, State 56789).