Feature Guide WhatsApp Calling Handle inbound and outbound voice calls directly through WhatsApp — giving your team complete context for every customer interaction from a single platform. What you’ll learn
✓ What WhatsApp Calling is | ✓ How to enable & set up | ✓ Configure call permissions | ✓ Make and receive calls |
WhatsApp Calling Pricing WhatsApp Calling rates are charged per minute and vary by market. Rates listed below are in USD and apply to business-initiated calls. User-initiated (inbound) calls are free of charge. User-Initiated Calls Free No charge when customer calls your business Business-Initiated Calls Per minute Rate depends on destination market
How Calls Are Billed Businesses are charged for calls based on:
Duration of the call — calculated in six-second pulses |
Country code of the phone number being called |
Example: A 56-second call = 9.33 pulses → rounded up to
10 pulses.
Fractional pulses are always counted as one full pulse.
Call Rates by Market (USD per minute)
| Market | Country Code | Currency | Rate per Minute |
|---|
| Argentina | +54 | USD | |
| Brazil | +55 | USD | |
| Chile | +56 | USD | |
| Colombia | +57 | USD | |
| France | +33 | USD | |
| Germany | +49 | USD | |
| India | +91 | USD | |
| Indonesia | +62 | USD | |
| Israel | +972 | USD | |
| Italy | +39 | USD | |
| Malaysia | +60 | USD | |
| Mexico | +52 | USD | |
| Netherlands | +31 | USD | |
| Pakistan | +92 | USD | |
| Peru | +51 | USD | |
| Russia | +7 | USD | |
| Saudi Arabia | +966 | USD | |
| South Africa | +27 | USD | |
| Spain | +34 | USD | |
| United Arab Emirates | +971 | USD | |
| United Kingdom | +44 | USD | |
| Rest of Africa | Various | USD | |
| Rest of Asia Pacific | Various | USD | |
| Rest of Central & Eastern Europe | Various | USD | |
| Rest of Latin America | Various | USD | |
| Rest of Middle East | Various | USD | |
| Rest of Western Europe | Various | USD | |
| Other | Various | USD | |
| Egypt | +20 | USD | N/A |
| Nigeria | +234 | USD | N/A |
| Turkey | +90 | USD | N/A |
| North America (US & Canada) | +1 | USD | N/A |
Available in every location where Cloud API is available. No country restrictions apply. Business-Initiated Calling Your business can call customers in most countries. However, calling is not available if your business phone number is registered in any of these countries: | United States | | | Canada | | | Egypt |
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Note: The country restriction applies to your business phone number. Your customers can be located in any country where WhatsApp is supported. Frequently Asked Questions Common questions about WhatsApp Calling ❓ Can I make WhatsApp calls from a desktop browser? Yes. When configuring staff user settings, you can set the Default Channel for WhatsApp Calls to Web App, which allows calls to be handled directly from the CRM browser interface. ❓ Do I need customer permission before making a call? Yes. WhatsApp requires explicit customer approval before your business can initiate an outbound call. Inbound calls from customers do not require prior permission. ❓ How long does call permission last? Temporary permission lasts 7 calendar days (168 hours). Permanent permission does not expire. If the customer does not respond to a request, it expires after 7 days. ❓ How many permission requests can I send to the same customer? 1 request every 24 hours, maximum 2 requests within a 7-day period. These limits reset when any connected call is made between your business and the user. ❓ Is WhatsApp Calling available in my country? WhatsApp Calling is available in most countries. It is currently not supported in the United States, Canada, Turkey, Egypt, Vietnam, and Nigeria. ❓ What happens if I miss an inbound WhatsApp call? If a call goes unanswered, the customer can request a callback if you have enabled Allow People to Request Callback for Missed Calls. The missed call is also logged in the customer’s conversation. ❓ Can multiple team members receive the same inbound call? Yes. In Ring WhatsApp Calls To, you can assign a primary user who rings first and add additional team members as backup. If the primary user does not answer, the call routes to the next assigned user. ❓ Can a customer revoke call permission? Yes. Customers can revoke permission at any time by opening the WhatsApp chat, tapping the business profile name, going to Business Calling Permissions, and disabling call access. ❓ What is a call disposition and why should I use it? A call disposition is an outcome tag you add after a call — for example, Resolved, Follow-up Required, or No Answer. It keeps records accurate and makes follow-ups easier to track. ❓ What happens after 4 consecutive unanswered calls? After 2 unanswered calls, WhatsApp sends the user a system message prompting them to reconsider. After 4 unanswered calls, call permission is automatically revoked by WhatsApp. | | | |
