Social Planner Content Guidelines - Image, Video, and Text

Video Guidelines

Platform	Type(s)	Size	Duration	No. of Videos per post	Thumbnail Support	Thumbnail Type	Thumbnail Size
Facebook Post	All Formats	1 GB or min 1 sec and max 240 min	240 Minutes	No limit (recommend 10)	Yes	All types	10 MB
Facebook Reel	All Formats	1 GB or min 3 sec and max 90 sec (Min 540 × 960 px)	• Min 3 Sec • Max 90 Sec	1	No	-	-
Facebook Story	All Formats	1 GB or min 3 sec and max 60 sec (Min 540 × 960 px)	• Min 3 Sec • Max 60 Sec	1	No	-	-
Instagram Post	MOV, MP4	100 MB or min 3 sec and max 60 sec (Width 1920 px)	• Min 3 Sec • Max 60 Sec	10	No	-	-
Instagram Reel	-	300MB or min 3 sec and max 15 min	• Min 3 Sec • Max 15 min	1	Yes	All Types	8 MB
Instagram Story	MOV, MP4	100 MB or min 3 sec max 60 sec	• Min 3 Sec • Max 60 Sec	10	No	-	-
YouTube Shorts	• Must be ≤ 60 sec, • Vertical 9:16 recommended • Videos > 9:16 may be cropped • Include #Shorts
YouTube Video	• Width: 240p–8K • Max file size 256 GB • Max length 12 hrs
LinkedIn Profile and Pages	MOV, MP4	500 MB or min 3 sec and max 30 min	• Min 3 Sec • Max 30 Min	9	Yes	JPEG, PNG	10 MB
LinkedIn Carousel (PDF)	Not Supported
Tiktok Personal	MOV, MP4, WebM	• Max 1 GB • Min 3 Sec, Max 180 Sec • Min WxH 360 px • Max WxH 4096 px • FPS 23–60	• Min 3 Sec • Max 180 Sec	1	No	-	-
Tiktok Business	MOV, MP4, WebM	• Max 1 GB • Min 3 Sec, Max 600 Sec • Min WxH 360 px • FPS 23–60	• Min 3 Sec • Max 600 Sec	1	No	-	-
Google Business Profile	Not Supported
Pinterest	MP4 or M4V	Video size: up to 2 GB (lib limit 1 GB) H.264/H.265 Min 4 Sec, Max 5 Min Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1	• Min 4 Sec • Max 5 Min	1	Yes	JPEG, PNG	10 MB
Patient Copilot Community	MP4	1 GB	Min 4 Sec	10 (incl. images)	No	-	-
Threads Video	MP4, MOV	1GB	Up to 5 minutes	20 videos (can mix with images)	No	-	-
Bluesky Video	MP4, MOV	50MB	Up to 3 minutes	1 video (cannot mix with images)	No	-	-

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Content Length

Platform	Content Length (Text Limit)
Facebook Post	62,000 characters
Facebook Reel	62,000 characters
Facebook Story	62,000 characters
Instagram Post	2,200 characters
Instagram Reel	2,200 characters
Instagram Story	0 characters
YouTube Shorts	5000 characters,
YouTube Video	5,000 characters
LinkedIn Profile and Pages	3,000 characters
LinkedIn Carousel (PDF)	3,000 characters
Tiktok Personal	150 characters
Tiktok Business	2,200 characters
Google Business Profile	1,500 characters
Pinterest (Title)	100 characters
Pinterest (Post)	500 characters
Patient Copilot Community	100,000 characters
Threads Post	500 characters
Bluesky Post	300 characters

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These rate limits are for each active user and are different based on which platform you’re using:

• Google – 100 posts / 24 hours - Facebook – 200 posts / 1 hour
• Facebook Reels – 30 posts / 24 hours
• Instagram – 25 posts / 24 hours
• LinkedIn – 200 posts / 24 hours - TikTok – 15 posts / 24 hours
• YouTube – 25 posts / 24 hours
• YouTube Global – 2000 posts / 24 hours - Pinterest – 25 posts / 5 minutes

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Platform	OG Meta Link	At least 1 media required	MultiMedia Support
Facebook Post	Yes	No	No
Facebook Reel	No	Yes	No
Facebook Story	No	Yes	No
Instagram Post	No	Yes	Yes
Instagram Reel	No	Yes	No
Instagram Story	Yes	No	No
YouTube Shorts	Max 60 Sec	No	No
YouTube Video	Max 12 Hours	No	No
LinkedIn Profile and Pages	Yes	No	No
LinkedIn Carousel (PDF)	Yes	Yes	No
Tiktok Personal	No	Yes	No
Tiktok Business	No	Yes	No
Google Business Profile	Yes	No	No
Pinterest	No	Yes	No
Patient Copilot Community	No	Yes	Yes

**OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.** Was this article helpful? That’s Great! Thank you for your feedback Sorry! We couldn't be helpful Thank you for your feedback Feedback sent We appreciate your effort and will try to fix the article