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Sites - Traffic Source Analytics

Traffic Source Analytics in Patient Copilot helps you quickly see where website and funnel traffic originates. Compare Paid vs Organic performance, spot daily trends, and drill into a single date or channel. This guide explains how to read the traffic source charts, and how attribution works. * * * ## What is Traffic Source Analytics? Traffic Source Analytics is a visual dashboard inside Sites → Analytics that breaks down daily traffic by marketing channels and sources. The stacked bar chart and companion tabs (Traffic Channel and Source/Medium) let you attribute results to the right campaigns, compare channels over time, and filter the entire dashboard to a specific date when needed. * * * ## Key Benefits of Traffic Source Analytics - Channel clarity: Quickly see how much traffic comes from Paid Search, Paid Social, Organic Search, Direct, Referral, Social (organic when available), and Other (Unknown/Unmapped). - Faster decisions: Identify growth, dips, or seasonal shifts at a glance with daily stacked bars and immediate tooltips. - Better attribution: Validate UTMs and click IDs so paid clicks don’t get misclassified as Direct or Other. - Team alignment: Use consistent colors and labels so stakeholders interpret charts the same way in reviews. - Focused analysis: Click a single day to filter the dashboard and investigate anomalies with context. * * * ## How channels are Determined in Patient Copilot - UTM parameters: Patient Copilot reads utm_source, utm_medium, and utm_campaign when present. - Click IDs & auto-tagging: Identifiers like gclid/msclkid/fbclid may help confirm paid traffic classification. - Referrer detection: Known search engines and social networks are matched; direct means no referrer/UTMs. - Other (Unknown/Unmapped): Sessions without usable UTMs/referrers or with malformed values. * * * ## How To Use Traffic Source Analytics in Sites Proper setup ensures accurate attribution and clean visuals. Follow these steps to locate the dashboard, validate UTMs, and use drill-down effectively. 1. Go to Sites → Analytics. !(https://assets.patientcopilot.ai/86d6366ae3fbf325.png) 2. Select Funnels/Website then choose your D****ate Range.!(https://assets.patientcopilot.ai/56b21c4b5f3ac34f.gif) 3. Scroll to Acquisition Data and select the Traffic Channel tab for a channel-level view (e.g., Direct Traffic, Paid Social, Paid Search, Social Media, Referral).!(https://assets.patientcopilot.ai/8a887e4f8c2affda.png) 4. Switch to the Source/Medium tab to view precise origins (e.g., google, facebook, direct, TikTok, other).!(https://assets.patientcopilot.ai/4f3b20eb218bf562.png) 5. Hover any day/date bar to see the exact count for that channel on that date.!(https://assets.patientcopilot.ai/5135d5243c52d093.gif) * * * ## Frequently Asked Questions Q: Which metric is shown in the stacked bar chart? Daily visits to your Sites assets (websites/funnels) within the selected date range. Q: Why is some traffic categorized as Other (Unknown/Unmapped)? Sessions may lack UTMs, include malformed parameters, or arrive without a referrer (e.g., app browsers, redirects). Add consistent UTMs and check redirects to reduce this bucket. Q: What timezone does the dashboard use? The data aggregates by your account/location timezone. If your team is distributed, communicate the timezone to avoid confusion. * * * ## Related Articles - How to Use Site and Funnel Analytics in Patient Copilot