Leadflow Listings: The Real Estate Agent’s Proven Ads Strategy to Stay Booked & Closing

Get More Listings, More Buyers, and Close More Deals—Without Chasing Cold Leads ## Step 1: Get Found with Google Ads & Local Services Ads (LSA) ### Why It Matters When someone decides to buy or sell, they Google “Realtor near me.” And 3 out of 4 people go with the first agent who responds. * * * ### 1.1 Set Up Google Local Services Ads Appear at the top of search results with keywords like: - “Top realtor in [City]” - “Sell my house fast” - “Buy a home near [Zip Code]” - LSAs are pay-per-lead (not click) - Google Guaranteed badge increases conversion rates by up to 30% Use Case: An agent in Phoenix using “sell my house fast” LSA ads booked 22% of leads into appointments with automation. #### How to Set Up Google Local Services Ads * * * ### 1.2 Run High-Intent Google PPC Ads Target keywords like: - “Realtors near me” - “Homes for sale [City]” - “Free home value report” Pair ads with a Patient Copilot landing page CTA like “Find Out What Your Home Is Worth Today” Start with/day focused on high-intent keywords. #### How to Set Up PPC Campaigns for Real Estate Agent * * * ### 1.3 Use Call Tracking & Instant Follow-Ups - Use Patient Copilot tracking numbers on your website & GBP - Trigger missed-call texts & voicemail drops - Follow up via SMS and email in real time Stat: 78% of real estate leads go cold if not followed up in 5 minutes ✅ Text-back automation helps recover 25–35% of missed leads How to Create New Ad Campaign How to Create Carousal Adds * * * ## Step 2: Run Facebook & Instagram Ads ### Why It Matters Your future clients scroll more than they search. Stay top of mind with targeted, local ads. #### Overview about the Ad Manager #### Connect Facebook with Ad Manager * * * ### 2.1 Launch Local Lead Ads on Facebook Use: - Just Listed / Just Sold visuals - Client testimonials - Seasonal offers or downloadable guides Target: - Homeowners 30–60 - Zip-code radius or neighborhoods you farm Example: “Get a free CMA for your home in [Area]. No obligation.” Use Case: An agent in Orlando spent on seller ads and booked 7 listing appointments in 10 days.(https://help.patientcopilot.ai/support/solutions/articles/155000002439-how-to-create-a-facebook-form-in-ad-manager) (https://help.patientcopilot.ai/support/solutions/articles/155000002439-how-to-create-a-facebook-form-in-ad-manager)[How to Create Facebook Ads for Real Estate Agent](https://help.patientcopilot.ai/support/solutions/articles/155000002439-how-to-create-a-facebook-form-in-ad-manager) * * * ### 2.2 Retarget Visitors Who Didn’t Book - Show ads to people who visited your website but didn’t opt in - Promote downloadable guides or free consults “Still thinking about selling? Grab your free prep checklist.” Retargeting improves conversion rates by 2.3x. How to Set Up Retargeting Ads using Custom Audience Segment * * * ### 2.3 Automate Follow-Ups - Sync Facebook/IG leads to Patient Copilot CRM - Trigger instant SMS, email drip, and voicemail drops - Use AI chatbot to answer FAQs and book appointments Stat: Leads followed up within 5 minutes are 9x more likely to convert With the Help of Workflows Automate Your Facebook Lead Follow-Ups ## Step 3: Capture & Convert Leads with Automation * * * ### 3.1 Add a Chat Widget to Your Website Let people text instead of calling — even during showings or weekends. Offer value like: ✅ “Free home value report” ✅ “Instant tour request” ✅ “Pre-approval consultation” How to Set Up Chat Widgets for Real Estate Agent * * * ### 3.2 Run Text-to-Lead Campaigns “Text HOMEVALUE to 55555” on: - Open house signs - Flyers - Business cards Trigger follow-up workflows that deliver your lead magnet or home value report. **(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)**(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)[How to Use Text-to-Lead Campaigns for Real Estate Agent](https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/) * * * ## Step 4: Track, Test & Scale * * * ### 4.1 Track Your Real ROI - Use Patient Copilot’s reporting to monitor CPL, CPA, and conversion sources - Reallocate budget to top-performing ads - Pause under performers automatically #### How to Set Up Call Tracking for Real Estate Agent Ads * * * ### 4.2 A/B Test Ads for Better Results - Test creative, CTA, and headlines - Try “Sell in 30 Days” vs. “Maximize Your Sale Price” - Compare video ads vs. carousels ✅ Agents who A/B test 3 ad variants see 2x more conversions * * * ## Final Thoughts: Ads That Work While You Work With this playbook, you can: ✅ Get more listings and buyer leads ✅ Stay top of mind with high-converting ads ✅ Respond instantly using automation ✅ Build a repeatable system to scale your growth * * * ### Your Next Steps: ✅ Launch Google LSAs & high-intent PPC campaigns ✅ Run Facebook lead & retargeting ads ✅ Automate follow-ups with Patient Copilot ✅ Track, optimize, and scale what works Want to dominate your local market with ads that actually convert? Start with Patient Copilot today.