Multiple Ad Groups in Google Ads Campaigns

This article will show you how to create and manage Google Ads campaigns with multiple ad groups using Patient Copilot’s Ad Manager! You can now structure campaigns with up to 10 ad groups and 3 ads per group for better targeting, testing, and tracking — all in one place. ## Campaign Structure Overview Understand how campaign levels are organized and why this structure helps improve clarity and performance tracking The campaign flow is now clearly separated into 3 intuitive levels: 1. Campaign - Set budget, bidding strategy, and target audience. 2. Ad Group - Define keyword targeting and base URL. - Manage ads within the group. 3. Ad - Configure creative elements such as headlines, descriptions, and display path. This modular approach allows better targeting, easier testing, and more actionable insights — especially useful for agencies managing multiple clients or complex advertising strategies. * * * ## Frequently Asked Questions Q: How many ad groups can I create in a single campaign? You can add up to 10 ad groups per campaign. Q: How many ads can I create in each ad group? Each ad group can have up to 3 ads. Q: Can I set a different base URL for each ad? No — all ads within an ad group must share a common base URL, which is set at the ad group level. Q: Can I duplicate an entire ad group? Yes, use the ellipsis (⋮) menu to duplicate ad groups for faster setup. Q: Can I see performance by ad group or keyword? Yes — the Statistics screen now supports performance breakdowns by campaign, ad group, ad, and keyword. Q: Are older campaigns compatible with this feature? Yes — legacy campaign flows, templates, and snapshots remain supported and compatible. Q: Can I use different match types within the same ad group? Yes — you can select different match types (Phrase, Exact, Broad) per keyword. Q: What happens if I only create one ad group? The campaign will still work — at least 1 ad group and 1 ad are required for a valid campaign. * * * ### Next Steps - Start building your first multi-ad group campaign today! - Explore campaign templates to speed up your setup. - Review performance reports frequently to optimize your campaigns. - Prepare for Multiple Ad Sets support in Meta Ads, coming soon!