Guide: Funnel & Website Stats Definitions

This guide explains the meaning of each metric you’ll see when viewing your Funnel & Website Stats. Use these definitions to understand your performance and improve your marketing.

Page Views

How many times your funnel pages are visited.

Type	Description
All	All page views - includes repeat visits.
Unique	Unique visitors that visited the page.

> Example: 1 person visits twice → All = 2, Unique = 1.

Opt-Ins

Tracks users who express interest in your offer.

Type	Description
All	Number of users who opted in for the product, bought the product, submitted a form/survey, or booked an appointment through a calendar.
Rate	”All Opt-ins” divided by Unique Page Views.

> **Example: 50 opt-ins from 200 unique views → Rate = 25% > **

Sales - Orders

Counts purchases in your funnel.

Level	Description
Funnel Step Level	Number of sale orders that happened -> how many orders were placed (does not consider number of products or quantities purchased).
Individual Product Level	Number of times the particular product has been purchased.
Bump Product	Number of times the bump product is purchased.

> Example: 30 orders placed in a step, 18 of those included product A and 5 included the bump product so Funnel Step Level = 30, Individual Product Level = 18 and Bump Product = 5.

Sales - Rate

Shows conversion from views to purchases.

Level	Description
Funnel Step Level	Number of times ANY product is purchased divided by Unique Page Views.
Individual Product Level	Number of times the particular product is purchased divided by Unique Page Views.
Bump Product	Number of times the bump product is purchased divided by total orders placed for the step.

> Example: 20 bump purchases out of 100 orders → Rate = 20%.

Sales - Quantity

Total items sold.

Level	Description
Funnel Step Level	Total quantity of all products purchased in this funnel step.
Product Level	Total quantity of the specific product in that funnel step.

> Example: 10 orders with 3 items each → Quantity = 30.

Sales - Amount

Total revenue generated.

Level	Description
Funnel Step Level	Total value of all products purchased in that funnel step.
Product Level	Total sale value of a specific product in that funnel step.

Average Cart Value

Average revenue per order.

Level	Description
Funnel Step Level	Total Amount divided by Total Orders.
Product Level	Not Applicable.

> Example: in sales from 20 orders → Average Cart Value =.

Earnings/Page Views

Revenue per page view.

Type	Description
All	Sales Value divided by All Page Views (not unique page views). Total Sales Value ÷ All Page Views.
Uniques	Earnings divided by Unique Page Views. Total Sales Value ÷ Unique Page Views.

> Example: sales with 5000 page views → per view.

Performance Indicators

What to Aim For? 1. Growing unique visitors and opt-ins.

Healthy and stable conversion rates.
Strong average cart value and high revenue per view.

Performance Warning Signs

Declining or consistently low unique traffic.
Low opt-in or sales conversion rates.
Small average order values or poor upsell performance. Was this article helpful? That’s Great! Thank you for your feedback Sorry! We couldn’t be helpful Thank you for your feedback Feedback sent We appreciate your effort and will try to fix the article